Retailers who use social media as an integral part of their marketing strategy usually see measurable results. Case studies prove the value of your solution in a clear and concrete way that the prospect should be able to understand. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research. Social marketing efforts make it easier to change behavior by making sure the necessary supports are not only available, but also easily accessible to the most people possible. White papers, annual reports, and case studies are all valuable pr tools. It seems like the minute social media became the new thing, starbucks was all over it with its bright cups, and pretty coffee foam, and. The allinone marketing software platform wanted to promote its brand in a 3month campaign as a thought leader in the b2b field on facebook to. Here are five of some of the successful facebook marketing campaigns achieved by companies using their tools.
Ford fiesta campaigncompany overview a global automotive industry leader based in dearborn, mich. This report documents the 20 meath east byelection through the lens of social media. Social media marketing campaign ppt linkedin slideshare. Social networks are, in many cases, viewed as a great tool for avoiding costly market research. How to set up, run and manage a social media campaign. Social media case studies, social media marketing, social media strategy. A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns. Social media case studies nokia increased its reach by 9252 unique participants through social media campaign nokia is a finland based company. Sure, you can tell potential customers your marketing team is the best at. Nokia has its presence in various industries like rubber, cable, forestry, electronics etc. Its helpful to have a few benchmarks to look at when gauging how much roi you. For example, you might need to have documentation for how to run a pr, social media, or paid advertising campaign. In this article, ill share 27 of the most iconic social media campaign ideas from the past few years to guide and inspire you. Ang puay xin lin wei ling krishna veni li yu meng 2.
How we increased our lead conversion quality with research and copywriting changes. A campaign content template to write and store every message you plan to send. How to hypertarget audiences to effectively localize a national campaign. For graphics, sprouts reports make it easy to pull presentationready graphs to insert into the case study. Mercedes benz seem to win every time with their social media campaigns. Using social media for social viral campaign a case study m. Sarah rowe, marketing agency representative the track app will hopefully drive traffic to our social media sites and allow our fans to stay informed on what is happening at charlotte motor speedway. Dont think that you can run a social media campaign in a silo. How to build your social media marketing strategy sprout. In conclusion, the facebook case study illustrates how our privacy rights on social media websites have b ecome increasingly vulner able to expl.
Learn some inventive ways to integrate facebook into your social media marketing strategy. A successful social media campaign for a brand does the same. Influencer marketing campaigns case studies ptpa media. Digital buzz blog archive digital campaign case studies. How shayas influencer marketing campaign garnered a reach of 15. Constant contact is one of those companies that offers email and social media marketing tools that make it easy and cost effective to create a facebook custom tab that produces results. A social media calendar template to record the dates you are. Christine adhiambo odhiambo social media as a tool of. Dont think that social media is like traditional marketing. The great big list of 23 types of b2b marketing campaigns. If youre laserfocused on generating leads or traffic to your website, social media can make it happen. When it comes to social media, its best to think visual. Making the most of the publics penchant for pictures is arizonabased bicycle manufacturer state bicycle co.
Kelloggs boosts social media campaign roi running competitions has been a popular way of boosting sales and generating awareness of brands for many, many years. The professionals at sysomos have a wealth of experience. Murray goes on to cite a study by the pew charitable. Check out our case study on how social media increase sales for a deeper understanding. Solution with limited time and a limited budget for advertising, against opponents with million dollar budgets, we had to determine an effective strategy. Uniface chose to use a slideshare for their customer case study. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. This paper employs the collective case studies approach in an examination of four awardwinning public relations campaigns conducted across a variety of social media platforms in order to determine the best practices of, and near term trends, in the effective use of social media for public relations. Every case study here has something that you can learn from, but in case you are too lackadaisical to read a whole article i know i. Check out this section to know more about smm case studies.
From figuring out your content strategy to dealing with trolls, weve got you covered. According to marketing profs, 82% of marketing executives say that they expect campaigns to be measured. Case study campaign for a less direct approach at the bottom of the funnel, b2b marketers can send case studies to prospects who face similar pain points. Social media marketing is the use of social media platforms and websites to promote a product. The ability to share photos, opinions, events, etc in realtime has transformed the way we live and, also, the way we do business. Campaign objectives create awareness maximize the reach of the theatrical trailer and other promotional videos. This case shows how online games can grow awareness and audience while engaging your target and reinforcing brand values. Their venture into the field of telecommunication took place. Learn from other peoples wins and losses with these social media marketing case studies. This study examines whether campaigns that are more social. This case study highlights crucial strategy for all small businesses who want results from social media.
What is the role of social media in a general election. Ch case study the future science fiction prototyping. Mercedes wanted to reach out to the younger audience so they hired five top instagram photographers to each take the wheel of a. A significant majority of people with access to the internet are active participants in these sites. In this social media fail, the department of education sent out a tweet to highlight the importance of education.
Case study how to use social media for political campaigns. Top social media marketing case studies digital vidya. The keys are flexibility, transparency and swiftness of response. Successful digital campaign case study duffy agency. Below weve broken down some key topics and best practices when it comes to social media for political campaigns. Download the marketing case study template now, and use the rest of the post to start.
Pitching a specific leader as a driver of change and to mobilise voters support is hardly a new political. With the momentous shift from traditional to digital marketing over the past decade competitions have also taken on a digital form. Example of a pr partnership in a book promo campaign. The less people need to go out of their way to make a change, the more likely they are to make it. How to write a social media case study with template sprout. The overall percentage of increased seat belt use in the united states was due to the widespread availability of seat belts, publicity from organizations like mothers against drunk driving madd, and stronger seat belt laws. How to create a social media marketing strategy in 8 easy. And yet only 18% can measure the roi of public relations, 24% can measure the roi of search engine optimization, and 26% can measure the roi of social media. Making a digital and social media marketing book is due to be launched on 17th november 2016 resultsdri. Whoever sent out the tweet misspelled dubois as debois and twitter went off.
They will be able to sync with our social media sites and our calendar and never miss an announcement or an event. Writing and publishing case studies is time intensive but straight. Eight seven handpicked social media case studiescisco, walmart. Lets spend a moment to explore how pr, social media, marketing, and influencer marketing are different. Create social media graphics that include quotes or stats from your case. However, when it comes to giving a clear definition of what social media really is, the understanding of the term is. Because of this, the company not only uses their awesome digital marketing skills, but they also utilize a magazine, social media, images, and blogs depending on the campaign. Volkswagen love a good social campaign and for 6 days, across three major cities, south africans could play polotag. Ive used amazon as a case study in my books for nearly 20 years now since i. Napapijri, part of the vf group, hired duffy agency to help them use social media more strategically in an effort to accelerate brand awareness and develop their online audience. From the commercials that interviewed all different age groups and genders, asking their thoughts on what like a girl means to them, to.
Case studies of successful social media marketing 1 abstract in recent years there has been a tremendous increase in the growth and popularity of social media networks. Nine successful social media campaignsnike, jetblue. This is a great way to reach out to their audience in enough ways to keep reaching a significantly wider audience. Yet despite their obvious differences, for many people today they serve the same purpose. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year. Campaign outcomes unilever group revenue 20052012 by product segment in billion euros % increases observed personal care 73% containing dove foods 7% refreshment 34% home care 29% 4.
Social media case studies a key part of a sales funnel. Dont forget that social media is about mobile media, too. Promotion promotion is the last of the 4 ps, and the one most. Nissan terrano unveiled on twitter during live webcast brand name nissan terrano agency magnon tbwa objectives create a buzz around the unveiling of nissan terrano in social media space. We can also learn from their approach to digital marketing since they use. Read case studies on the best advertising, marketing and commercial creativity from campaign, the worlds leading publication for the advertising, marketing and media communities. The one that stands out to me was back in 20 when they created what i still believe to be one of the best instagram marketing campaigns to date. Wordofmouth marketing for the digital age summary the challenge. Some were simple, some were complex, but all of them were huge successes. It makes the point that social media can be used as a tool to examine political campaigns. As part of the rollout of its frappuccino happy hour, starbucks rolled out the unicorn frappuccino, for one short week in april 2017 the purpleandpink nightmare seized on nearly everything that makes millennials.
These social media marketing case studies represent clients with whom we have worked for over a year and provided significant gains in blogging and social media marketing results. Every post, reply, like, and comment should serve a purpose. But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care, respect, and attention. All of this publicity via social media through the trending hashtag spread the campaign and its message rapidly.
Like all good things, i have this till kept last so you will have to read all the other case studies first. Whether through promotional posts or social ads, keeping an eye on conversions and url clicks can help you better determine your roi from social media any combination of these explicit goals is fair game and can help you better understand which. This case study looks at the strategy and tactics behind the creation of brand modi. A realworld social game challenging people to spot the new polo around a specified route, tag it on twitter, and then test drive it, right there and then. Presentation matters when it comes to shaping perceptions. Typically, this means doing a direct response click and buy advertising campaign over 3 6 months. Social media case study presentation linkedin slideshare. Whereas social media advertising is centered around a shortterm strategy to generate leads and sales. It guides your actions and lets you know whether youre succeeding or failing. The tweet itself was great, but see if you can spot the issue below. Social media marketing case study linkedin slideshare. Two main themes emerged in this study on the use of social media by political parties and candidates social media as a means of broadcast and consumption and social media as a means of involvement and influence. Dove real beauty campaign case study on social media prezi.
1083 491 1015 100 920 847 385 389 454 1295 990 514 137 1272 368 157 1298 143 526 1022 1371 1161 1529 976 1228 620 187 768 1041 904